EasyDMARC, a B2B software startup from Armenia, has raised $20 million in a Series A round to help simplify email security and authentication. The company’s goal is to protect email senders and recipients from spam, spoofing, and phishing.
DMARC (Domain-based Message Authentication, Reporting, and Conformance) is a technical standard that ensures email authenticity. Since its creation in 2012, many major email providers have committed to implementing DMARC, but many companies haven’t yet done so. EasyDMARC has grown its customer base to over 83,000 companies in 130 countries since its founding in 2018.
The company’s co-founders, Gerasim Hovhannisyan and Avag Arakelyan, saw an opportunity to make DMARC easier for businesses to use. Hovhannisyan told TechCrunch that the funding round came together easily after Google’s announcement, with over 40 venture capital firms expressing interest.
EasyDMARC has competitors like Valimail, ProofPoint, and Minecast, but its “easy” solution sets it apart. The company’s founders believe that customers appreciate how easy it is to implement their solution and get peace of mind.
In addition to DMARC, another standard called PCI DSS (Payment Card Industry Data Security Standard) is on the horizon. From March 2024, fintech companies will need to use PCI DSS, which will also benefit EasyDMARC. Armenia’s startup ecosystem has been gaining attention from global investors, and EasyDMARC is no exception.
Radian Capital, the lead investor, sees tremendous potential in EasyDMARC, given the regulatory announcements from Google and Yahoo! and the growing threat of phishing attacks. The company is poised to capitalize on this massive market opportunity.
