The automotive industry is growing at a rapid pace with companies like CarDekho and Spinny having set a stronghold in the market. Having been part of the automotive ecosystem for a while, duo Mukesh Rajauria and Sagar Das noticed a small unaddressed gap in the market. The duo found that the information that is largely found is in bits and pieces across different websites. There was a lack of transparency and the information received was biased.
They started Delente Technologies with an aim to bridge this gap. The automotive tech platform digitizes in-depth information about each vehicle and provides users with an AI-driven consumer experience. Parent company Delente Technologies has two subsidiaries- CarBike360 and CMV360. CarBike360 looks at personal light vehicles while CMV360 deals with mostly commercial heavy vehicles.
Explaining the reason behind starting the company, Das told Entrackr, “A lot of the views about a vehicle are written by bloggers who test drive the car or bike. We believe a one hour of test drive should not define the use, quality, and strength of the vehicle.”
In order to fix this prevalent issue, the company follows up the other owners and users of the vehicle to get their feedback. Having the feedback of a customer who has used the vehicle for more than a year makes sense rather than a one-hour test drive, Das said.
CarBike360 simplifies the tedious process of buying a vehicle, it offers recommendations, pricing offers, surveys, feedbacks and connects users with dealerships to complete the process.
The platform sees around 35% of its users logging back in to complete the purchase process. Having spread its services pan India, it sees 60% of its users are from tier 1 cities and it has around 40% users from tier 2 cities. The Gurgaon-based company mainly generates revenue from ads displays and content solutions.
Although the number specifically of CarBike360 has not been disclosed, the parent company has a valuation of over Rs 1500 crores and generated a revenue of Rs 24 crore last financial year. It looks at reaching around Rs 100 crore within both companies.
It further plans on expanding the platform to international markets onboarding globally present franchisees. It additionally looks at venturing into the currently booming EV sector with plans to launch offline EV digital experience centers.
