Japanese FinTech startup Moneytree secures series C round funding from Fidelity

Tokyo-based Moneytree, a startup that provides a personal finance app and a cloud-based accounting service, announced on Tuesday that it has secured series C round funding from Fidelity International.

Details of financial terms have not been disclosed. Given that the company claims that the latest round brought their total funding sum up to 3.1 billion yen (about $29 million US), however, it is estimated to be around several to tens of millions in US dollars following the following past rounds:

  • Seed round in 2013: 150 million yen ($1.5 million) funding from DG Incubation and angel investors.
  • Series A round in 2015: Unknown amount funding led by Salesforce.com with participation from Mizuho Capital, Mitsubishi UFJ Capital, and SMBC Venture Capital.
  • Series B round in 2017: 1 billion yen ($9 million) funding led by SBI Investment with participation from Mizuho Capital, SMBC Venture Capital, Salesforce Ventures, Fukuoka Technology Partners, Hiroshima Venture Capital, Senshu Ikeda Capital, and the UK’s leading asset management company Baillie Gifford.
  • Venture round in 2019: Unknown amount funding from Mitsubishi UFJ Innovation Partners, Sony Financial Ventures, and NTT Data.

Since the launch of a personal finance management app under the same name back in 2013, the FinTech startup has been attracting individual users with convenient functions like integrating with their bank and credit card accounts.

The company subsequently introduced the Moneytree Work platform for business use, followed by introducing an API service called MT Link back in 2015, which allows users to aggregate transactions from bank, credit card, e-wallet, and point rewards accounts. It expanded into the Australian market back in 2017.


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