The wait is finally over as Apple has announced its latest lineup of iPhones, AirPods, Apple Watches, and more at its annual “Glowtime” event. Dubbed the iPhone 16 series, this year’s batch of smartphones boasts a slew of innovative features, including a tweaked design, new colors, and improved performance. Among the notable updates is the introduction of a camera control button, which allows users to navigate camera features with physical interactions.
The new iPhones also come with Apple Intelligence, a major push behind the scenes aiming to improve user experiences across multiple product lines. This includes the ability to survey inboxes, provide summaries, and understand requests less eloquently delivered. Apple Intelligence is launching as a beta in the US in the fall, with localized English coming to several markets in December and additional languages targeted for 2025.
Apple’s focus on artificial intelligence is clear, with iOS 18 set to launch on September 16, featuring a slew of AI-powered features. These include visual search, which can identify objects in images and add events to calendars, as well as text recognition. The company is also touting its ability to improve Siri with the iPhone 16 series, allowing the virtual assistant to understand requests better and provide more accurate searches.
Other notable updates include the Apple Watch Series 10, which features a new design, improved display, and sleep apnea detection. The new AirPods 4 are designed to be more comfortable than ever before, with personalized Spatial Audio and machine learning-powered Siri. Additionally, the AirPods Pro 2 will feature hearing aid-like features, including hearing tests and personalized hearing protection.
The iPhone 16 lineup comes in various models, with prices starting at $799 for the 128GB iPhone 16 and $899 for the 128GB iPhone 16 Plus. The iPhone 16 Pro and Pro Max, featuring 6.3-inch and 6.9-inch screens respectively, start at $999 and $1,119. The Apple Watch Series 10 starts at $399, while the new AirPods 4 and AirPods Pro 2 will be available on September 20, starting at $129 and $179 respectively.
As Apple continues to push the boundaries of innovation, it’s clear that artificial intelligence will play a significant role in its products moving forward. Will these updates inspire the next “supercycle” of customers to adopt the new iPhone 16 lineup? Only time will tell.
