Gurgaon-based The Healthy Company, a startup aiming to maximize human health and wellness through technology and bioscience, has raised an undisclosed amount in pre-Series A funding round led by Inflection Point Ventures.
Founded in 2018 by Devansh Jain Nawal and Ackshay Jain, The Healthy Company offers products (green teas, granola bars, muesli, plant-based proteins, etc.) and services (Personalized nutritionist consultation through EVA application), to cater for the customer wellness journey and claims to have shipped close to 2 million+ superfoods.
The startup says it is one of the few brands in India that have been registered and approved to sell internationally by the US FDA. “We’re on a mission to shift the way you perceive health, and our ammunition is powerful superfoods,” Devansh Jain, Co-founder of The Healthy Company.
“We’ve ensured these products are delicious, so eating right does not feel like a chore. They are designed to deliver happiness – in composition, in taste, and of course, through results,” Devansh said.
According to the company’s statement, the raised funds will be utilized for marketing, research & development, and channel expansion.
The health and wellness startup said that its products come with a plan that guides the consumers through their nutritional requirements every day. The Company claims it has helped customers across India lose over 1,20,000 kilos naturally with over 94% success rate in healthy reduction of Body Mass Index (BMI) and immensely improved the quality of life.
“We have continuously focused on improving the outcomes of each and every user on our integrated wellness platform. With some of the highest user retention metrics on our mobile app in the category, IPV’s wide network offers us significant opportunities for market connections and partnerships that can help us scale up rapidly,” says Ackshay Jain.
The Healthy Company says its AI-powered coaching service called EVA helps people easily manage their lifestyle while continuing a healthy diet plan. This has helped thousands of customers to lose weight naturally and have a taste of a fit lifestyle, it said.
Speaking on the investment, Vinay Bansal, Founder & CEO of Inflection Point Ventures, says, “Healthy choices are now a way of life, and it cuts across age segments. THC’s offerings have helped consumers to enjoy being on diet and achieve their weight loss and fitness goals. We understand this segment quite well and can provide insights to the team on scaling their business. The organic synergy between IPV and THC has led to closing this round with the company.”
The startup further said it is trying to disrupt the market through Outcome-based product bundling along with services (through the EVA app) for a personalized nutrition consultation.
The Healthy Company sells its products through its online platform and other marketplaces, including Amazon, Flipkart, and Nykaa.
In addition to expanding its customer base via Tier 2 & 3 focused marketplaces, it plans to expand its offline presence via collaborations with gyms, wellness clinics, and health centers, it said.
According to AlliedMarketReseach, The weight loss and weight management diet market size were valued at US$192.2 billion in 2019 and is projected to reach US$295.3 billion by 2027, registering a CAGR of 7.0% from 2021 to 2027.
The Asia-Pacific region would exhibit the highest CAGR of 8.6% during this period. With at least 20% of the Indians facing one or the other lifestyle disorder, there is a need for focused wellness products. Focusing on the 108 Mn+, and increasing, health-conscious users in India, THC is on a mission to maximize human health and wellness through technology and bioscience, it adds.
Source @Indianstartupnews
