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It’s the most wonderful time of the year. Of course, we are referring to that time of year when all the startup chaos continues apace, and we are just hanging on for dear life to see how it all ends, clinging to our cups of hot chocolate, as holiday-appropriate music is wrapping around us like a warm blanket. Ahhh. — Christine and Haje
FTX’s fallen CEO, Sam Bankman-Fried, is scheduled to testify tomorrow as a witness before the U.S. House of Representatives Committee on Financial Services, reports Jacquelyn. The committee is investigating the events that led up to FTX’s implosion, which resulted in the crypto exchange filing for bankruptcy last month.
And we have five more for you:
For anyone who runs a website, “pivot to video” has become a sour joke.
If your startup is shaping up its video content strategy, a wholesale shift isn’t required: instead, conduct a content audit to identify areas where interactive content can drive growth, such as testimonials, product announcements and webinars.
In a guide for first-timers, SEORadar creator Mark Munroe shares a checklist for preparing a video SEO strategy that boosts traffic and generates leads.
“Getting a sustained jump in web traffic is every SEO strategist’s dream, and video is [a] no-brainer way to do it,” writes Munroe.
Three more from the TC+ team:
TechCrunch+ is our membership program that helps founders and startup teams get ahead of the pack. You can sign up here. Use code “DC” for a 15% discount on an annual subscription!
Layoffs seem to have hit the world of gaming. Ingrid reports that Playtika — a publicly traded Israeli technology company whose online gambling and other gaming titles have been played by hundreds of millions of people — laid off 610 workers, or about 15% of its staff. It also shut down three of its gaming titles amid a broader company restructuring.
Meanwhile, we are going to warn you right now, if you are not interested in anything Twitter is doing, skip down to the story listings. For the rest of you, in today’s “All Things Twitter” digest, we have a collection of stories, most related to Twitter Blue. Kyle has your details about Blue for Business and that gold check mark you keep seeing, while Ivan writes that Twitter will use phone number verification for future Blue subscriber purchases. Aisha has you covered on the Community Notes feature, and Rebecca reports on the verification process relaunch and what it means for Apple users.
Here is your refuge from Twitter news:
Source @TechCrunch
