Facebook boycott:Coca-Cola, Microsoft, and many major companies pull advertising from social media platforms

A growing list of Major companies like Starbucks and Coca Cola are pulling ads from Facebook. For many of them, it’s a part of an advertiser boycott in protest of what they assert are the site’s failures to prevent the spread of hate.

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Several companies joined the initiative after July 1st, including Sony, which reportedly said July 2nd it might suspend ads on Facebook and Instagram through the end of the month.

Companies from a variety of industries, including health snack brand KIND and retailer Target, have followed suit. Target said it would use the July pause on advertising “to re-evaluate our plans for the remainder of the year,” suggesting the retailer could extend its participation in the boycott.

KIND founder Daniel Lubetzky echoed the sentiment, writing on LinkedIn, “If Facebook doesn’t take visible, measurable and assertive efforts to effectively prevent the promotion of hate, division, defamation and misinformation by this year’s end — we will feel compelled to evaluate indefinitely suspending our investments in Facebook until they do so.”

Other companies — including Adidas and Clorox — are pulling ads, though have not said they are formally joining the campaign.

In a statement to CNN on Friday, Carolyn Everson, vice president of Facebook’s global business group, responded by saying, “We deeply respect any brand’s decision and remain focused on the important work of removing hate speech and providing critical voting information. Our conversations with marketers and civil rights organizations are about how, together, we can be a force for good.”

240 companies across many industries have signed on to the #StopHateforProfit campaign, according to the campaign’s website, which calls for a halt to Facebook ad spending as of July 1st. Here’s just a few of the names on the list, and we’ll keep it updated as more companies sign on.