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The last decade saw many tech companies embracing product-led growth (PLG) and bottoms-up sales strategies, as opposed to traditional enterprise sales, to drive their go-to-market strategies and overall growth. Many …
Have enterprise buyers finally soured on ‘bottoms-up’ tech sales? Read More
Following the valuation collapse of the last 12 months, the phrase “efficient growth” is reverberating around SaaS boardrooms worldwide. Every software leader is seeking to boost revenues, cut costs, and …
5 ways SaaS companies can level up their product-led growth Read More
W elcome to the TechCrunch Exchange, a weekly startups-and-markets newsletter. It’s inspired by the daily TechCrunch+ column where it gets its name. Want it in your inbox every Saturday? Sign …
All hail the Unicorn Kingdom? Read More
When I moved to San Francisco, the quirky rotunda at 532 Market Street was a Sharper Image store full of plasma balls and tourists trying out massage chairs. The ETrade …
TechCrunch+ roundup: Beyond the Turing test, 3 VCs on SVB, usage-based pricing tactics Read More
W elcome to the TechCrunch Exchange, a weekly startups-and-markets newsletter. It’s inspired by the daily TechCrunch+ column where it gets its name. Want it in your inbox every Saturday? Sign …
Does usage-based pricing call for a new growth infrastructure stack? Read More
If you thought egg prices were out of control, the SaaS inflation rate is outpacing the rest of the economy. In the U.S., SaaS expenses are growing 3.5x faster than …
TechCrunch+ roundup: SaaS spending squeeze, tax time tips, freemium frameworks Read More
It’s hard to get ahead when you’re just trying to stay afloat. But startups weathering the downturn with fewer employees and a smaller budget are finding ways to survive and …
MadKudu lands $18M led by Felicis for its lead scoring platform Read More