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A bit of friction in your growth funnel is a good thing. In fact, I will go even further and declare that some amount of friction in this area is …
You need to add some friction to your growth funnel Read More
Following the valuation collapse of the last 12 months, the phrase “efficient growth” is reverberating around SaaS boardrooms worldwide. Every software leader is seeking to boost revenues, cut costs, and …
5 ways SaaS companies can level up their product-led growth Read More
Are you a seed-stage founder who’s building a unicorn? Last month, at TechCrunch Early Stage, I spoke to NFX Founding Partner James Currier about where ideas for billion-dollar companies come …
TechCrunch+ roundup: Unicorn origins, red flags for investors, generative AI meets copyright law Read More
Whether it’s the coffee shop down the street, a mobile app on your phone, or software used at work, any long-term minded and customer-centric company is typically focused on: Companies …
Acquisition, retention, expansion: Why SaaS founders must understand GDR and NDR Read More
Annual recurring revenue is a critical health metric for any subscription-based business. Calculating ARR is easy, but it’s a hard number to budge, as it’s a direct reflection of how …
TechCrunch+ roundup: #OpenToWork reality check, deck-free pitching, ARR growth lessons Read More
When you look at early Uber or Lyft, they were notorious for copying each other on offers, features and more. A recent look at Instagram reveals how they’ve added new …
When it comes to early-stage growth marketing, it’s often better to imitate than innovate Read More
If your marketing plan doesn’t include TikTok, YouTube Shorts or Instagram Reels, well, can you really call it a marketing plan? Video content is vital for driving early engagement, which …
TechCrunch+ roundup: Africa investor survey, biz model basics, video marketing tactics Read More