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As a strategy director at a digital agency, I’ve seen many changes in the way we approach marketing planning for our clients. We’re in a period of rapid digital transformation …
5 things to get straight before submitting an RFP to a digital marketing agency Read More
Right now there are possibly thousands upon thousands of leads sitting in your customer relationship management (CRM) tool and collecting dust. This is the reality for many business-to-business (B2B) startups …
Your B2B leads are going to waste Read More
The waters are never calm when scaling a startup. In fact, they are typically quite choppy. However, by making the correct hire in the head of growth position, you can …
How to identify, interview and hire a head of growth for an early-stage startup Read More
One of the biggest mistakes startups can make at an early stage is not identifying their ideal customer personas (ICP). It is perfectly sensible though, as all your efforts at …
Don’t wait to identify your startup’s ideal customer personas Read More
There’s a direct correlation between the size and strength of your network and your chances of success. In fact, it’s relatively easy to connect with reputable investors — most firms’ …
TechCrunch+ roundup: Paid acquisition basics, most-valued startups, 10 investors open to pitches Read More
Launching a startup usually means obsessing about whether product-market fit (PMF) has been achieved in its early days. More broadly, PMF is a term we use to describe a product …
Paid acquisition: The #1 way to find product-market fit Read More
Throughout my various stints as a CIO, I’ve had a number of opportunities to assist sales teams as they worked to land or close significant deals. But even more frequently, …
How to approach customer discovery as an early-stage startup (and beyond) Read More