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YouTube today announced an update to its advertiser-friendly guidelines that relaxes some of its rules around controversial issues, including sexual and domestic abuse, abortions and eating disorders. The changes will …
YouTube relaxes advertiser-friendly guidelines around controversial topics, like abortion, abuse and eating disorders Read More
TikTok announced today it’s adding a new place for advertisers to reach its audience: within the search results page. The new ad buying type dubbed the “Search Ads Toggle” will …
TikTok now lets brands buy ads that appear in the app’s search results Read More
During Netflix’s first Upfront presentation on Wednesday, Netflix revealed that its ad plan has nearly five million global monthly active users. This is the first time the company has disclosed …
Netflix touts nearly 5M monthly active users for ad-supported tier Read More
Meta is introducing two new tools on Instagram designed to open up additional avenues for advertising as the company grapples with weak advertising demand. The social network announced that it’s …
Instagram is bringing ads to search results and launching ‘Reminder Ads’ Read More
As mass layoffs begin at Twitter, major advertisers are pausing their campaigns on the social network — a move that’s gotten the attention of newly-minted CEO Elon Musk. In a …
Musk blames ‘activist groups’ for major advertisers pausing spending on Twitter Read More
Space-based advertising has been on the minds of every marketer on the planet since the Apollo era, yet no one has made it happen. A new study suggests that a …
Space billboards could cost $65M and still turn a profit Read More
Following another quarter that saw marketers pull back on their ad spending, Meta today announced it’s increasing its ad load on Instagram with the launch of two new ad slots. …
Instagram to increase ad load as Meta fights revenue decline Read More