Apple’s much-hyped AI technology, Apple Intelligence, has finally arrived, but instead of revolutionizing the way we use our smartphones, it’s done little more than introduce minor improvements to familiar features. Despite being touted as a “breakthrough” and a “game-changer”, Apple Intelligence is actually just a shortcut for ordinary tasks that can be performed by other AI-powered tools.
Apple’s CEO Tim Cook and other executives went so far as to claim that Apple Intelligence would have a profound impact on the way we use our iPhones, but a closer inspection reveals that the technology is nothing more than a collection of gimmicks that can already be found in other AI-powered writing assistants, summarization tools, and even voice assistants.
One of the main issues with Apple Intelligence is that it’s incredibly computationally demanding, which means that it requires powerful hardware to function efficiently. This makes it difficult to imagine the technology being integrated into everyday devices, particularly those with limited processing power.
Despite Apple’s boasts about the technology’s capabilities, it’s clear that the company is playing catch-up with other AI providers. In fact, many of the features announced at Apple’s recent “Glowtime” event, such as summary capability and generative art, can be found in other AI-powered tools.
The release of Apple Intelligence has also been marked by a tone-deaf marketing campaign that is at odds with the reality of the technology’s capabilities. Instead of offering something truly innovative, Apple has delivered a rehashing of existing ideas with a shiny new coat of paint.
Ultimately, Apple Intelligence has failed to deliver on its promise of transforming the way we use our smartphones. Instead, it’s nothing more than a minor improvement to familiar features that can be found in other AI-powered tools. It’s a disappointing development for a company that once revolutionized the way we interact with technology, and a stark reminder of the dangers of hype and exaggeration in the tech industry.
