Edtech unicorn Physics Wallah announced that it has entered into a long-term agreement to form a joint venture with Jodhpur-headquartered Utkarsh Classes. With this, Both companies plan to leverage each other’s core competencies to deliver value-adding education across all examinations and jointly make a foray into new exam categories.
The offline presence of Utkarsh Classes will assist PW in strengthening its offline operations and building a robust hybrid learning model.
Utkarsh Classes, which has been in the offline market for more than 2 decades, will expand the government test preparation category and launch offline centres in 32 cities across India, where PW has already established its offline centres.
PhysicsWallah Founder and CEO Alakh Pandey said, “Our collaboration will help us better serve students across India and make their learning experience more enriching.” Both companies have a strong digital presence and operate multiple YouTube channels for various exam categories. Utkarsh Classes has over 11 million subscribers on its main channel on YouTube, and PhysicsWallah has more than 9.7 million subscribers on its main channel.
Additionally, This will also facilitate the provision of study material from PhysicsWallah (PW) to Utkarsh Classes and will plan to introduce co-branded education products.
Meanwhile, PW said that it aims to expand its outreach by opening more Vidyapeeths and will continue scaling up in the all-India competitive exam categories. At present, PW’s Vidyapeeths are present in 32 cities.
Further, Both the companies will together launch a new category ‘Utkarsh Private Jobs’, which will help in training students to prepare for their placements in the private sector.
Source @Indianstartupnews
