To get a roundup of TechCrunch’s biggest and most important stories delivered to your inbox every day at 3 p.m. PST, subscribe here.
Happy new week! Did you know that TechCrunch has a bunch of amazing newsletters that aren’t this one? If you’re into transportation, don’t miss Kirsten’s The Station. Greg writes our weekly Week in Review (with Kyle currently filling in while Greg is on paternity leave); Sarah does the This Week in Apps newsletter; Mary Ann writes The Interchange, which is our fintech newsletter; and Darrell does the TechCrunch Podcast, which is kind of like a weekly newsletter, but for the holes on the side of your head, rather than the front ones. And there are even more than that, so go get ’em! — Christine and Haje
TechCrunch Live is entering its third season, and Matt is, frankly, ludicrously psyched to be leading the events again this year. The first event is on February 1, 2023, and will feature a timely discussion on what to do if your company can’t raise a Series A. Cambly’s Sameer Shariff and Benchmark’s Sarah Tavel are speaking at the first one — stay tuned for what’s coming down the pike!
And we have five more for you:
Patent applications and GitHub codespaces are obvious pieces of intellectual property, but so are the embarrassing mistakes and dead ends that every company encounters.
Rivals can learn a lot from competitors’ failed A/B tests, unsuccessful email campaigns and wasted engineering cycles, writes Eugene Y. Mar and Thomas J. Pardini, attorneys with Farella Braun + Martel LLP in San Francisco.
In this post, they offer advice for safeguarding your “negative know-how,” along with general tips for defining and managing trade secrets.
Three more from the TC+ team:
TechCrunch+ is our membership program that helps founders and startup teams get ahead of the pack. You can sign up here. Use code “DC” for a 15% discount on an annual subscription!
Just when Salesforce thought it was safe to go back in the water, the company now has an activist investor coming in and taking a multibillion-dollar stake. Ron writes that while Elliott Management is looking forward to working with Salesforce, there could be something else behind it: “Elliott typically takes a stake in a company to make changes in the way the company operates with the goal of cutting costs and increasing shareholder value. In some cases, it tries to push CEO changes or even sell the company, although that seems less likely in this case.” You be the judge.
And we have five more for you:
Source @TechCrunch
