Tokyo-based Bulk Homme, the Japanese online subscription startup behind male skincare brand under the same name, announced today it has secured 1.5 billion yen (about $14.1 million US) in the latest round. Participating investors are Nissay Capital, local department store chain Marui Group (TSE:8252), Dimension (investment arm of Japanese consulting firm Dreram Incubator), and Kiraboshi Capital. The amount raised includes debt financing from the Japan Finance Corporation and other financial institutions.
This round follows 500 million yen in December 2018 and 300 million yen in November 2017. Nissay Capital and Marui Group participated in past funding rounds respectively.
Bulk Homme said it will use the funds to further strengthen its domestic marketing efforts, strengthen its CRM department and promote global expansion. The company already has operations in Taiwan, China, South Korea, the UK and France, planning to expand into Southeast Asia, Europe and the US markets.
Bulk Homme started its business as part of the company’s founder’s father’s company back in 2012. Launched in 2013, the skincare brand offers a variety of products at their online store as well as retailers and hair salons all across Japan. The business was then incorporated in May of 2017.