General manager of TikTok US, Vanessa Pappas said, The new U.S. fund will “help support ambitious creators who are seeking opportunities to foster a livelihood through their innovative content
To add content from emerging social media personalities to the fast-growing video-sharing app, TikTok unveiled plans for a $200 million “creator fund”.
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After observing strong momentum this moves comes with TikTok, especially among young smartphone users, even as US lawmakers and officials step up warnings about its links to China about the application.
Our creators will be able to realize additional earnings that help reward the care and dedication they put into creatively connecting with an audience that’s inspired by their ideas.” Pappas said that with the fund in a statement.
To U.S. applicants 18 years or older who have a platform following, and post original content in line with its community guidelines, The fund will be open in the month of August.
As TikTok seen its user base grow to an estimated one billion this move could help ramp up interest users in TikTok.
Until now, TikTok has been using the model of Facebook-owned Instagram, which allows creators to post sponsored videos but without direct remuneration from the platform.
TikTok also announced this week as it is planning to add some 10,000 U.S jobs over the next coming three years, as battles complaints over its ties to Chinese Country.
TikTok has been banned in India and U.S. officials have said they were looking at possible actions against the app, A unit of China-based holding ByteDance.
A bill passed by the U.S. House of Representatives would bar federal employees from using the app on government-issued devices for privacy purpose of data, over concerns that it could be used for spying.