In the first week of July Apple”s China App store have removed around 2,500 mobile games which is closed to four times as many in the month of June, Data from SensorTower showed after this Apple closed a loophole to comply with Chinese license requirements.
Till the end of June Apple had given publishers of revenue-generating games a deadline to submit a government-issued license number that allows them to make in-app purchases,a requirement that Android-based app stores in China have long had. Still it was not clear why Apple had allowed the loophole to exist for so long period.
According to SensorTower,Notable games removed from China’s App Store in July so far include Supercell’s farming hit “Hay Day”, “Nonstop Chuck Norris” from Flaregames and “Solitaire” from Zynga.Apple did not immediately respond to a request for comment.
Head of Mobile Insights at SensorTower “Randy Nelson” said, “It’s possible these games will be available again in future, however, but have been gone from the storefront for more than five days”.
He added, the app-analytics firm was not able to determine each game’s individual reason for removal, but the sharp tick up was notable.
The games removed in the first seven days of July had generated a combined $34.7 million in lifetime gross revenue in China, and had accumulated more than 133 million downloads in the country.
China has tightened its control over the world’s largest video-game market in recent years and online games seeking to monetise often face a lengthy approval process to obtain a license.
The game did not have a proper license and analysts say it was unlikely to get one in the same context In February, video game “Plague Inc”, which surged in popularity amid the coronavirus outbreak, was removed from Apple’s China app store after regulators said it contained illegal content.